As many brands experiment with Al-generated creative, Google decided to kick it old school for this campaign, tapping NYC-based artist Ricardo Gonzalez to create the paint drips. The artist tagged many of the teaser boards with his artist name “itsaliving”, giving a hint that he had something to do with the campaign ahead of time.

Typically for a new Pixel phone, the creative team is tasked with communicating various tech updates. This time, the only new aspect was the color “Minty Green”. - AD Age.